rejected proposal for a new content branding image for SKY based of the evolution of their glass rainbow mark
the glass is becoming a liquid version, a fluid that merge the brand with the content generating a brand new experience
for the channel brand mechanic around different media channels
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/67ae35ff-68ca-4c18-820b-94ffbbeab303_rw_1920.jpg?h=4f208abb4ca70ef0ffcc67cb85d01996)
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/4b2d5814-e8ec-44c2-9ba6-b58f5209eb34_rw_1920.jpg?h=5e38ed9a19a7361edd63fb94c7959fa1)
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/0f808abf-c9d0-4d95-aaf6-aa7269e146a6_rw_1920.jpg?h=7b59ac3c01c9dc4ecc3b1db066e41187)
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/516cf770-5db2-4bb3-a778-c5398a20b412_rw_1920.jpg?h=a5625462f8ccc82679720e14795b1640)
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/d3590eb7-5c97-4516-a3ec-31fd2373bb4f_rw_1920.jpg?h=af0f830210e3310d13ed3793e64dceb0)
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/80dab6c7-0f7b-443b-b5a2-342eb35d9b8b_rw_1920.jpg?h=a9ad7ff62e8b69e4f0ed2e6faae72215)
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/c8f5b9f8-ecb3-426f-90d3-7918a56c3318_rw_1920.jpg?h=699a280be808f7b7bc6032a34c7476f6)
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/ac078e38-f8f8-429b-b355-e2d57b0e8e2e_rw_1920.jpg?h=0849cae9971ccde98642a1a56237f51f)
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/0b616ee1-8f2b-4c4f-a291-4f04d3583cff_rw_1920.jpg?h=ab82db2d52f950d25d72eb6c28c5abf2)
![](https://cdn.myportfolio.com/6c11b38c6a7c8a3c507bfbaeb59a991c/e8e42563-c3c9-4d80-a1ab-040290269040_rw_1920.jpg?h=8ad86993387579443d89e1469218884f)